The American Bar Association held its annual meeting in San Francisco a couple of weeks ago. I was asked to serve on a panel of coaches, recruiters and career consultants in a program called "Career Advice Live." It was directed to attorneys with one to six years of experience. My topic was Legal Marketing. The program called for each panelist to deliver two practical tips to … [Read more...] about Two Simple Legal Marketing Tips
Don't waste time and money marketing your law practice until you are prepared. I have worked with many lawyers over the past 15 years helping them develop their legal marketing skills. What all of these attorneys had in common when they came to me was that they did not know what to do and, if they did have a marketing idea, they executed it inconsistently. The results spoke for … [Read more...] about A Pre-Legal Marketing Checklist for Lawyers
We are in the final quarter of 2012. How has your business been so far? Are you on track to achieve your legal marketing goals? It's time to refocus on how you will achieve your law practice income and client development goals for the year. Take an honest look at where you are now. Are you on track? Have you been following your marketing plan faithfully and putting in the … [Read more...] about Fourth Quarter: Legal Marketing Push Time
When I ask a new lawyer coaching client the question: "What's your marketing budget?" I usually get silence back or a general statement like "Whatever it takes..." Many attorneys haven't given a marketing budget much thought. Of course most of us set budgets in other areas: secretarial expense, law books/online legal access, computers & software, etc. But, when it comes to … [Read more...] about Got a Legal Marketing Budget?