The American Bar Association held its annual meeting in San Francisco a couple of weeks ago. I was asked to serve on a panel of coaches, recruiters and career consultants in a program called "Career Advice Live." It was directed to attorneys with one to six years of experience. My topic was Legal Marketing. The program called for each panelist to deliver two practical tips to … [Read more...] about Two Simple Legal Marketing Tips
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A Fun High Tech Marketing Tool for Attorneys
I have been a fan of Flipboard for quite a while. For those of you who don't know, Flipboard aggregates internet content and displays it in a magazine style on tablets and smart phones. You can customize the content you receive by category as well as by participating print magazine. It is similar to Google News but much more customizable and attractive. … [Read more...] about A Fun High Tech Marketing Tool for Attorneys
Fourth Quarter: Legal Marketing Push Time
We are in the final quarter of 2012. How has your business been so far? Are you on track to achieve your legal marketing goals? It's time to refocus on how you will achieve your law practice income and client development goals for the year. Take an honest look at where you are now. Are you on track? Have you been following your marketing plan faithfully and putting in the … [Read more...] about Fourth Quarter: Legal Marketing Push Time
The Fundamental Principle of Lawyer Marketing – Part 2
As discussed in Part 1, "People do business with people they know and they like." Therefore, "Prospects hire lawyers they know and they like." In addition to getting to know you, a prospective legal client needs to like you. How does this happen? Ask yourself why you like someone. Isn't it because of the way they treat you? The interest, respect and courtesy they show … [Read more...] about The Fundamental Principle of Lawyer Marketing – Part 2
The Fundamental Principle of Lawyer Marketing – Part 1
Lawyers hear so much hype about marketing. What's the latest and greatest way to attract clients? Is it the new flavor of the day: social networking? Or should you start a law blog, join another organization or maybe even advertise? A lot is involved in marketing to attract legal clients and there can be many moving pieces. But one fundamental principle should be the basis … [Read more...] about The Fundamental Principle of Lawyer Marketing – Part 1