Two Simple Legal Marketing Tips

The American Bar Association held its annual meeting in San Francisco a couple of weeks ago. I was asked to serve on a panel of coaches, recruiters and career consultants in a program called “Career Advice Live.” It was directed to attorneys with one to six years of experience. My topic was Legal Marketing. The program called for each panelist …

Fourth Quarter: Legal Marketing Push Time

We are in the final quarter of 2012. How has your business been so far? Are you on track to achieve your legal marketing goals? It’s time to refocus on how you will achieve your law practice income and client development goals for the year. Take an honest look at where you are now. Are you on track? Have you …

The Fundamental Principle of Lawyer Marketing – Part 2

As discussed in Part 1, “People do business with people they know and they like.” Therefore, “Prospects hire lawyers they know and they like.” In addition to getting to know you, a prospective legal client needs to like you. How does this happen? Ask yourself why you like someone. Isn’t it because of the way they treat you? The interest, respect and …

The Fundamental Principle of Lawyer Marketing – Part 1

Lawyers hear so much hype about marketing. What’s the latest and greatest way to attract clients? Is it the new flavor of the day: social networking? Or should you start a  law blog,  join another organization or maybe even advertise? A lot is  involved in marketing to attract legal clients and there can be many moving pieces. But one fundamental …