Law firm marketing for the holiday season should be a high priority. Of course, continue to follow your legal marketing plan (you have one don't you?) but the Christmas season offers opportunities that are not available during the rest of the year. I want to touch on one of those opportunities: Christmas cards. When I was practicing law the simple process of sending … [Read more...] about Law Firm Marketing Through Christmas Cards
What change is it time to make in your law practice, in your legal career? It is election day in the United States. No matter the outcome, come January 20 there will be changes aplenty for the nation. Despite the unpleasantness of the current Presidential election, one constant factor has been our system of voting for our Chief Executive Officer every four years. A time … [Read more...] about Time to make a change in your law practice, in your legal career?
An extremely interesting article is in the latest issue of the ABA's Law Practice Today. It describes a study on the question of whether rainmakers are born or bred and what are the characteristics of a legal rainmaker. Are some lawyers just naturals? What is it that sets the highest practice development achievers apart? I have set out the article below with full credit and … [Read more...] about Are Rainmakers Born or Bred?
The American Bar Association held its annual meeting in San Francisco a couple of weeks ago. I was asked to serve on a panel of coaches, recruiters and career consultants in a program called "Career Advice Live." It was directed to attorneys with one to six years of experience. My topic was Legal Marketing. The program called for each panelist to deliver two practical tips to … [Read more...] about Two Simple Legal Marketing Tips
Don't waste time and money marketing your law practice until you are prepared. I have worked with many lawyers over the past 15 years helping them develop their legal marketing skills. What all of these attorneys had in common when they came to me was that they did not know what to do and, if they did have a marketing idea, they executed it inconsistently. The results spoke for … [Read more...] about A Pre-Legal Marketing Checklist for Lawyers