Law Firm Marketing Through Christmas Cards

Law firm marketing for the holiday season should be a high priority. Of course, continue to follow your legal marketing plan (you have one don’t you?) but the Christmas season offers opportunities that are not available during the rest of the year. I want to touch on one of those opportunities: Christmas cards. When I was practicing law the simple …

Time to make a change in your law practice, in your legal career?

What change is it time to make in your law practice, in your legal career? It is election day in the United States. No matter the outcome, come January 20 there will be changes aplenty for the nation. Despite the unpleasantness of the current Presidential election, one constant factor has been our system of voting for our Chief Executive Officer …

Are Rainmakers Born or Bred?

An extremely interesting article is in the latest issue of the ABA’s Law Practice Today. It describes a study on the question of whether rainmakers are born or bred and what are the characteristics of a legal rainmaker. Are some lawyers just naturals? What is it that sets the highest practice development achievers apart? I have set out the article …

Two Simple Legal Marketing Tips

The American Bar Association held its annual meeting in San Francisco a couple of weeks ago. I was asked to serve on a panel of coaches, recruiters and career consultants in a program called “Career Advice Live.” It was directed to attorneys with one to six years of experience. My topic was Legal Marketing. The program called for each panelist …

A Pre-Legal Marketing Checklist for Lawyers

Don’t waste time and money marketing your law practice until you are prepared. I have worked with many lawyers over the past 15 years helping them develop their legal marketing skills. What all of these attorneys had in common when they came to me was that they did not know what to do and, if they did have a marketing …

Fourth Quarter: Legal Marketing Push Time

We are in the final quarter of 2012. How has your business been so far? Are you on track to achieve your legal marketing goals? It’s time to refocus on how you will achieve your law practice income and client development goals for the year. Take an honest look at where you are now. Are you on track? Have you …