An extremely interesting article is in the latest issue of the ABA's Law Practice Today. It describes a study on the question of whether rainmakers are born or bred and what are the characteristics of a legal rainmaker. Are some lawyers just naturals? What is it that sets the highest practice development achievers apart? I have set out the article below with full credit and … [Read more...] about Are Rainmakers Born or Bred?
law practice development
Don't waste time and money marketing your law practice until you are prepared. I have worked with many lawyers over the past 15 years helping them develop their legal marketing skills. What all of these attorneys had in common when they came to me was that they did not know what to do and, if they did have a marketing idea, they executed it inconsistently. The results spoke for … [Read more...] about A Pre-Legal Marketing Checklist for Lawyers
We are in the final quarter of 2012. How has your business been so far? Are you on track to achieve your legal marketing goals? It's time to refocus on how you will achieve your law practice income and client development goals for the year. Take an honest look at where you are now. Are you on track? Have you been following your marketing plan faithfully and putting in the … [Read more...] about Fourth Quarter: Legal Marketing Push Time
Most lawyers hate marketing. The usual line goes something like: "I didn't go to law school so I could ask people for business. I'm a lawyer, not a salesman." Yes, but to get the legal business you want, most attorneys need to market. The fact is that people, and attorneys are no exception, typically don't do things they hate to do. And when we do things we hate we don't … [Read more...] about Lawyer Marketing Secret: Change Your Attitude