The Fundamental Principle of Lawyer Marketing – Part 2

As discussed in Part 1, “People do business with people they know and they like.” Therefore, “Prospects hire lawyers they know and they like.” In addition to getting to know you, a prospective legal client needs to like you. How does this happen? Ask yourself why you like someone. Isn’t it because of the way they treat you? The interest, respect and …

The Fundamental Principle of Lawyer Marketing – Part 1

Lawyers hear so much hype about marketing. What’s the latest and greatest way to attract clients? Is it the new flavor of the day: social networking? Or should you start a  law blog,  join another organization or maybe even advertise? A lot is  involved in marketing to attract legal clients and there can be many moving pieces. But one fundamental …