An extremely interesting article is in the latest issue of the ABA's Law Practice Today. It describes a study on the question of whether rainmakers are born or bred and what are the characteristics of a legal rainmaker. Are some lawyers just naturals? What is it that sets the highest practice development achievers apart? I have set out the article below with full credit and … [Read more...] about Are Rainmakers Born or Bred?
It is vital to the sustainability of your law practice that you are paid, and paid timely, for your legal services. Yet invoicing clients and collecting legal fees are constant challenges to many lawyers. Handling cases without being paid is simply bad business: you incur unnecessary malpractice and ethical complaint exposure and suffer the loss of money and staff time spent on … [Read more...] about Three Tips to Improve Collection of Your Legal Fees
Don't waste time and money marketing your law practice until you are prepared. I have worked with many lawyers over the past 15 years helping them develop their legal marketing skills. What all of these attorneys had in common when they came to me was that they did not know what to do and, if they did have a marketing idea, they executed it inconsistently. The results spoke for … [Read more...] about A Pre-Legal Marketing Checklist for Lawyers
Lawyers hear so much hype about marketing. What's the latest and greatest way to attract clients? Is it the new flavor of the day: social networking? Or should you start a law blog, join another organization or maybe even advertise? A lot is involved in marketing to attract legal clients and there can be many moving pieces. But one fundamental principle should be the basis … [Read more...] about The Fundamental Principle of Lawyer Marketing – Part 1