I was contacted a few months ago by a podcaster who is doing a series of video podcast interviews called Experts Speak. The interview went smoothly. It was published last week and I was pleasantly surprised. That got me thinking about the value of being interviewed, especially on video. The benefit to your marketing campaign. Video is hot, hot, hot. YouTube is the second … [Read more...] about The Value of Being Interviewed
The Covid 19 virus is here, if not to stay, then for at least into the foreseeable future. What has been the effect on your law firm, on your legal marketing? Some marketing tools have been severely affected. Relationship marketing, the development of personal relationships with prospective clients or referral sources, is a very powerful marketing tool. However, it has been … [Read more...] about Three Tips for Marketing your Law Practice in these Covid 19 Times
The Corona Virus has been a shock to the legal system. We are generally confined to our homes and often prevented from working from our offices. We are dealing with connections with clients, challenges with court closures, marketing, and changes to the legal profession both during and after the COVID 19 crisis passes. According to the Bureau of Labor Statistics, as of May … [Read more...] about The effect of the Corona Virus on your law practice.
How you market your law practice depends on what type of practice you have. For some practice areas such as personal injury, bankruptcy, criminal and, to some extent, family law, direct marketing via advertising through websites, emails, print, and TV works. But for many practice areas, the most effective way to market is through relationships. Relationship marketing, simply … [Read more...] about Relationship Marketing Starts With Organization
Law firm marketing for the holiday season should be a high priority. Of course, continue to follow your legal marketing plan (you have one don't you?) but the Christmas season offers opportunities that are not available during the rest of the year. I want to touch on one of those opportunities: Christmas cards. When I was practicing law the simple process of sending … [Read more...] about Law Firm Marketing Through Christmas Cards