I was contacted a few months ago by a podcaster who is doing a series of video podcast interviews called Experts Speak. The interview went smoothly. It was published last week and I was pleasantly surprised. That got me thinking about the value of being interviewed, especially on video. The benefit to your marketing campaign. Video is hot, hot, hot. YouTube is the second … [Read more...] about The Value of Being Interviewed
Last month I completed a coaching engagement with a newly minted attorney. About a year ago he was recruited out of law school by a Big Law firm into their litigation department. It was not a good match. My client was not well suited to the big firm workstyle but, more importantly, the main source of his unhappiness was the practice area. Litigation is not for … [Read more...] about Young Lawyers, Beware of the Litigation Trap!
How did your law practice do in 2020? Did you reach all of your goals? What worked for you in this Covid 19 era and to what extent? My take is that some law firms did OK. Bankruptcy, Estate Planning, and Family Law did better than expected. But, by and large, it wasn't a great year for law practices. It is important to look at 2020 outcomes in setting your goals for … [Read more...] about Grateful for Pneumonia
What are your law firm and legal career goals for the new year? How many times have you heard the old sayings: "If you don't know where you're going you won't get there" and "If you don't know what you want that's what you'll get"? They are talking about the importance of having goals. And, despite some pundits' opinions and occasional chatter about achieving success … [Read more...] about The Three Kinds of Goals Your Law Practice Needs
The Covid 19 virus is here, if not to stay, then for at least into the foreseeable future. What has been the effect on your law firm, on your legal marketing? Some marketing tools have been severely affected. Relationship marketing, the development of personal relationships with prospective clients or referral sources, is a very powerful marketing tool. However, it has been … [Read more...] about Three Tips for Marketing your Law Practice in these Covid 19 Times